Evolving Fashion Trends In The Hotel Industry


What will be changing the hotel business? How can you create an effective business strategy? The hotel industry has been speeding up to keep up with their guests’ demands, introducing a number of new brands and amenities to suit their choices. With such a huge supply, differentiation becomes key. Supplying the right product and services the consumers seek is crucial. What used to be about star ratings, now it is differentiated based on budget, economy, and luxury.

In the present world of luxury spas, weekend getaways, long holidays and boutique hotels, the word “luxury” has become very common. Hotel chains and operators have associated with luxury fashion labels to combine their five-star hospitality with stunning fashion trends. However, as the travel trends are changing, the industry must do more than just offering branded hotel supplies to lure luxury travelers.

Traveler’s tastes and desires are ever changing, and the hotel industry must evolve to provide utmost customer satisfaction. The term “luxury”, which was previously used to define any kind of new house or flat, many hotels claim to be luxurious today. But, luxury is something hard to determine and harder to find. While five star hotels may offer luxurious opulence that their guests may crave, they are often required for their extravagant lavishness, which may lack in the thrill of individuality that can be found only in the surroundings of a design and boutique hotel.

 The boutique hotel usually describes a hotel, which is small in size and set out to become an ultimate place in its own way. You may find boutique hotels of various types such as romantic and design boutique as well as five star luxury boutique. But, to be qualified as an authentic boutique hotel, a particular style and ambiance must be created, which reflects the sense of individuality. This turns a simple stay into much more authentic one, which renders an experience unique to that locality. Guests may expect local influences in food, drink and other amenities to the executives working on the desk to advise them about the places and attractions during their stay.

Similar to boutique hotels, the term design hotels has also been widely known to describe a variety of hotels. Many hotels today claim to be designed but are nowhere near to the level of detail to be called as design hotels. While there are some hotels, which do not refer themselves as designed hotels but have incorporated dramatic designs. However, the idea goes much beyond than just structural design – it is more about reflecting “experience economy”. Guests seek even the transitory experiences of the greatest level, and hotels are something where these fantasies can be experienced. These are the places where you can live undreamed luxuries, though for a short time. Here, your identity can be changed and uninhibited, and you can live a different experience from what you live in your daily life.

Thus, in this ever changing and expanding sector of the hotel industry, it becomes necessary to adapt to the latest trends. Travelers look for more options than before to fulfill their growing demands before booking. Though, rates and services will be the deciding factor at the end of the day. Rates strategies can be managed, but service is an art – which starts at the very first step of the interaction.

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