5 Steps to Creating Your Own Home Improvement Blog
It is great to do home improvements, and great to read about them as well. However, maybe you want to take things to the next level and start your own home improvement blog. This sounds simple, and it can be, but if you want your home improvement blog to be successful, there are some steps you’ll need to follow.
Use this guide to make sure you have everything in place to start your own home improvement blog the right way.
Get the Right Domain Name
The right domain name can make all the difference in a successful blog with a lot of visitors and one that simply takes up space on the internet with little or no activity. The domain name you choose should relate to home improvement, but also to you and the role you play.
This does not mean the domain name has to include your name. Clever names that talk about your blog’s niche in home improvement can be a real selling point. This can help your blog gain traffic and spark user interest.
The first step in choosing the domain name that you want is to make sure it is available. This means using a domain name search tool online. The second steps is to make sure that the name you have chosen is appropriate and follows the R.E.A.L. principle.
- Relevant: Make sure your domain name relates to what you do and your niche.
- Easy: Make sure your domain name is easy to say, spell, and enter in a web browser.
- Abbreviated Carefully: Ensure that any abbreviations you use in your domain name don’t spell anything inappropriate or undesirable.
- Literally Interpreted: Make sure that by running words together no unfortunate spellings or combinations result.
Once you have chosen and purchased the right domain name and made sure it is appropriate, you can move on to the next step.
Know Your Stuff
There are two areas where you need to know your stuff: of course, you need to know about home improvement. One of the ways Google and other search engines rate a website is on expertise and authority. This means if you do not work in the field or have other ties to it, you need to build authority in other ways. Fortunately, there are some simple ways to do this.
- Guest Post on Other Home Improvement Sites: If you guest post on other sites that have authority in the home improvement niche, that site adds authority to your name. The more you do this, and the more useful your content, the more you will be seen as an expert in your niche.
- Accept Guest Posts from Experts: Invite other home improvement writers to write for your site. By writing for you, they will be lending your site their expertise, and search engines will see that authority.
- Get Links to Your Site: If while you write for other sites, you can get backlinks to your site, or even if you can get paid links through sponsored posts and advertising, these links send signals to search engines that let them know those sites consider your site important and an authority as well.
- Share Socially: Search engines tell us that social signals do not make a difference in site authority, but some studies show differently, and it is also a great way to earn organic links. This digital footprint shows that your site is significant.
Even if you have personal expertise , you should follow these guides to help you rank better on Google and other search engines.
Speaking of search engines and rankings, you need to know something about SEO, keywords, and getting the attention of search engines. Web design, blog post titles, and more all make a difference, and can dramatically impact the traffic to your site for good or bad.
Know Your Audience
Who are your readers? Who reads other home improvement blogs, and how will you get their attention? Are you focused on a niche like tiny house buyers, or are you focused on high end home improvement clients?
This will largely determine what kind of blog content you create, but also what keywords you choose to rank for, and much of the coding that goes into building your site. Who your audience is will also determine the colors and theme you use for your website, the photos you use, and even the fonts you use for your text.
You can determine your audience through social listening, competitor analysis, and the use of big data, much of which is publically available. If you are unsure of how to do this research, hire someone at least to get started. Targeting the right people will help your blog take off and be successful.
Market Your Work
In order for people to see your work and read it, they will need to be able to find it. Many of the steps that help you build your expertise and rank on search engines will also help your work be discovered by your target users.
At the same time though, don’t be afraid to pay to advertise as well. Boosted Facebook posts, LinkedIn and Twitter ads, and even ads on other social media platforms and a Google PPC campaign can bring your site a lot of traffic.
Why are you paying for marketing? Because the purpose of creating a home improvement blog is that you want others to read it. You have a unique voice and a message to share, and for it to be heard, you need others to share what you are doing.
Show Me the Money
How will you pay for those ads, domain name registration, hosting fees, and more? Well, once your site is up and running and you are getting traffic, you can monetize it. How are you going to do that?
- Run Ads on Your Page: From Google ads to Amazon Native ads and companies like OutBrain, you can get paid every time someone clicks on an ad on your site. Given enough traffic and that the ads are relevant, this can add up to some real money pretty quickly.
- Get a Sponsor: Site sponsors are a great source of revenue, and if your site is popular enough, one or more brands may want to be showcased there.
- Use Affiliate Links: Many companies offer affiliate links, which you place on your site. In this case you get paid more, but you only get paid when someone purchases something through your ad code. Still, with affiliate links to the right products, this can equal significant revenue.
Not only should you want to get readers, but you should want to get paid for all of the hard work you put into your blog. Running ads and monetizing it is the way to do this.
If you follow these steps, you can have a successful and even profitable home improvement blog of your own. It will be hard work, but in the end it can pay off in big ways for you.