How to make use of High Speed Internet to Increase Visibility
There were 1,357,000 realtors registered as members of the National Association of Realtors as of 2006. The number dropped to less than 999,000 in 2012 when the real estate bubble burst. The numbers then increased to 1,100,000 in 2014. The numbers tell you just how lucrative the real estate market is. They also tell how tough the competition is right now and how tough it’s going to get in the future.
If you want to stand out from the crowd, you should consider making use of high speed internet to increase your visibility online. A report by the National Association of Realtors showed that more than 90% of home buyers turn to the internet to seek information on houses for sale in the area of their interest. There is therefore a large market available for your picking online.
How to effectively market yourself online
- Invest in a high quality website
A website is vital for your online success. Ensure that your website is sophisticated and elaborately designed. It should be simple enough to allow users to get the information they need as quickly as possible. Property listings and details should be easy to obtain from the website. Include a short bio of you and your team to increase trust.
It is important to make your website attractive. However, go easy on graphics and other features that would cause your website to load slowly. A light website that allows for easy navigation and short loading times is the best way to go.
- Ensure that your website is mobile friendly
Today’s customers are tech-savvy. Many use their mobile phones to access online content. Ensure that your website is mobile friendly. You will otherwise miss out on a large niche of internet users and potential customers.
- Get connected on social media
Social media is becoming one of the most important ways to connect with customers in all industries. Social media makes it easy to connect with your target audience where they spend a lot of their time.
Simply posting photos and details of properties isn’t enough to make a real impact. Be sure to respond to inquiries from interested people when they are made. It’s important to have a reliable high speed internet connection to ensure that you stay connected and are available to answer queries when they are made.
- Remember to keep the personal aspects of your life out of your professional social media profile. Although you want to engage with your audience on a more personal level, broadcasting personal views and beliefs may alienate some of your audience and cause you to lose business. Keep your professional profile separate and free of anything personal. Hire a professional photographer
Use attractive images to get your target audience interested. Hire a professional photographer to take great photos of the properties you list. Bad photos can quickly diminish the interest of your target audience even when they are of a great property. These photos can be posted on social media platforms such as Pinterest, Instagram and Facebook.
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